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The Brode Report | Mar 2019 Nudgemail: My Secret Weapon
Apologies for the long lag between newsletters. I can only take the modern plea of being busy. The last part of 2018 and early 2019 have been gangbusters and I’ve largely kept my head down doing work.
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Have a big model that nobody really understands, yet is critical to your work?
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Peter Drucker once said that the key skill for knowledge workers is know what to do. And for me, the key is what to do next. Organization systems are a big topic, so I want to focus on one small piece: email. I use email a lot and it’s a key to my organization system. And one critical tool I use to manage email is Nudgemail.
First, we have to talk about the pronunciation of “nudge.” This is not the word which rhymes with “judge” and meaning a gentle push. Instead, the Yiddish “nuhdzh” rhymes with “could” + the “G” from “George.” Leo Rosten says it’s from a Russian word which means to fret or to ache dully. And after all that, even though I know it’s from the Yiddish, when I use the Nudgemail service I still think of the word that rhymes with “judge.” I think that’s because it just doesn’t look proper written down. William Safire, in his old brilliant On Language columns from the NYT, quoted Abe Rosenthal (Executive Editor of the NYT 1977-88) regarding the spelling as saying “It’s a word you say, not a word you spell.” That happens often in Yiddish, with its use of Hebrew letters and atypical accenting. You can try to write it, but it loses much of its power. Nudgemail is simple. You send an email to a time in the future. The magic of the system is that they send you the email back to you at that time. Mechanically, you can do things like:
I use this in many ways. Day-based emails
I find this profoundly helpful and hope to turn some of you gentle readers onto it as well! |
............................. Brian Goemmer 13514 SE 57th St Bellevue, WA 98006 |
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The Brode Group |
Strategic Financial Consulting - Real-World Results |
(303) 444-3300 |